The UFCW took aim early at the cannabis industry, as their 2013 Cannabis Workers Rising initiative will attest. The pandemic didn’t seem to impede the drive, as organizing campaigns erupted and so-called labor peace agreements proliferated. New and emerging adult-use markets, especially in areas of the country with an existing larger union presence, have been the main targets.
Another union organizing website has popped up, sponsored at least in part by the group-funding conduit Patreon. This site takes a two-pronged approach of targeting consulting companies and law firms who assist companies in explaining the realities of unionization to employees, while offering to hook folks up with local unions.