Now for some fun. The AFL-CIO has completely renovated its old tired boring web presence, and just in time for this November’s election! And the key words in this transformation are “connection” and “interactivity”. In a breathless briefing with reporters last week, AFL-CIO Secretary Treasurer Liz Shuler said the federation wanted to create “a fresher and more user-friendly website for all workers, not just union members.” So the revamped site features inactive links galore – to learn all about the “union advantage”, contact your congressperson, keep a watchful eye on corporate evil doers, and contact a union organizer – all against the backdrop of gigantic headshots of hard-working real Americans who apparently all have jobs – just like us. Get it? The point (we think) here being unionized workers are just like you and me, if just a tad bit more hardworking, contributing and noble than the rest of us. And according to the “Our New Look” page, it’s not all just about putting a pretty face on the same old labor federation pig – the restyling is about creating a “vibrant on-line community” as only giant headshots giving us penetrating eye contact can.
